<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> I. Introduction

Introduction

</aside>

<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> II. Setup & Tracking

Setting Up Your Ad Account

Warming Up Your Account

Meta Ad Platform Tracking

Bulletproof Tracking

</aside>

<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> III. Ad Creatives

The Testing Process

Scripting Facebook Ads

Ad Script Templates

Filming Facebook Ads

Editing Facebook Ads

</aside>

<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> IV. Targeting & Launch

Testing Principles

Audiences & Targeting

Launching Campaigns

The Initial Launch Period

Audience Retargeting

Fixing Disapproved Ads

</aside>

<aside> <img src="/icons/megaphone_blue.svg" alt="/icons/megaphone_blue.svg" width="40px" /> V. Optimizations & Scaling

Direct To VSL Ads

Alpha Creative Sandbox

Winning Still Creatives

Full Funnel Retargeting

Scaling To $20K Per Day

</aside>