<aside> <img src="/icons/friends_blue.svg" alt="/icons/friends_blue.svg" width="40px" /> Welcome to Audience Retargeting

In this video, I’m going to show you how to retarget your existing audience to drive easy appointments & sales for your business, often at an extremely high **ROAS.

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Who Is This For? 🙋🏻‍♂️

This video is for you if:

• You have a solid email list (10k+ people).
• You have a solid following on Instagram (10k+ people).
• You get a lot of traffic on your website (5k+ hits a month).

If that’s you, we’re going to set up a campaign that retargets all of your existing audience and pushes them to the funnel you’ve built.

Putting an offer in front of your existing audience is the easiest way for you to start booking calls and bringing in sales, so that’s what we’re going to do.

If you don’t have any of these audiences, just skip this video.

Ad Creatives 🎨

The best creatives to run to your existing audience are your cold traffic ads.

The reason this works so well is because cold traffic ads are designed to convert people who don’t know who you are. So when you run them to people who do know you, they’re going to be even more effective.

So we’re simply going to run our 5x cold traffic ads that we’ve already created to your audience using the campaign setup instructions below.

Audience Setup 👥

Let’s jump into our business manager and I’ll show you how to setup the following audiences:

• Instagram retargeting
• Email list retargeting
• Website traffic retargeting

Once you’ve done that, you can move onto campaign setup below.

Campaign Setup 📣

For our retargeting campaign, we’re going to setup an adset budget optimization (ABO) campaign with 1x adset and group ALL of our retargeting audiences into that adset.

****The campaign should be structured like this:

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Retargeting Campaign (ABO)

• Adset 1 → ALL retargeting audiences </aside>

Let’s jump into the ad manager now and I’ll show you how to setup this campaign.

In terms of budget, I recommend starting this at $50/day.

Once it’s live, wait 2-3 weeks and if you’re getting a 3X+ upfront cash ROAS from this campaign (you can see this via HYROS), then increase the budget slowly.

You want your ROAS target to be a bit higher for this campaign, because:

1. Retargeting audiences are easier to convert; and
2. Retargeting audiences are less scalable.

Due to this second point, you should also increase budgets gradually especially if your audience is fairly small (e.g. 10k) because you will start to max out your reach quickly.

I recommend increasing by 50% and then waiting a week and continuing to increase budgets if the results remain strong. You can do 100% increases IF you have a larger audience though (e.g. 100k+) because there’s more people to reach.

Summary ✍️

• This video is for you if you have a solid email list, Instagram following or website traffic.
• If you don’t have any of these audiences available, simply skip this video.