Winning Still Creatives

<aside> <img src="/icons/photo-landscape_blue.svg" alt="/icons/photo-landscape_blue.svg" width="40px" /> Welcome to Winning Still Creatives

In this video, we’ll go over how to create still image ads to test on Meta. I’ll show you how to create these ads and give you a set of Canva templates that you can use to create still image ads to test. Let’s get started.

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When To Use ⏰

You can use this training alongside Alpha Creative Sandbox.

If you meet the 4 criteria set out in the training, then use this training to test still image creatives and see if you can beat your control.

**Still Principles 🏛

Still image creatives** have 3 main objectives:

1) Stop the scroll → Get the prospect to stop scrolling and pay attention.

2) Build intent → Increase the prospect’s interest in you and your solution.

3) Drive the click → Get the prospect to click through to your landing page.

If you’re able to do all three of these things, then your ad is likely to work.

One thing to remember here is that your ad will be viewed together with your ad copy, your headline and your description. This means that you can make a promise or agitate a pain point using your copy, and make the image itself focused on proof and credibility.

All of the elements in your ad (the body copy, the headline, the description and the image) all work together to grab attention, build desire and drive a click.

Diagrams (45).png

With that said, I want to show you some specific categories of creatives that we’ve seen work extremely well for our clients over the years.

Categories 🗂

Over the last 6 years, we’ve tested hundreds of different styles of ads with millions of dollars in adspend and we’ve discovered 8 categories of still image creatives that crush on cold traffic.

Let’s break them down below.

Authority creatives → Creatives that showcase your credibility or authority.

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Testimonial creatives → Creatives that showcase customer testimonials.

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Pattern interrupt creatives → Creatives that focus on grabbing the prospect’s attention.

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Promise creatives → Creatives that directly promise an outcome to your prospect.

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Demo creatives → Creatives that demonstrate your product or service in action.

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Case study creatives → Creatives that showcase a specific customer result.

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Breaking News creatives → Creatives that position you as “breaking news”.

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Lifestyle creatives → Creatives that show your lifestyle or build familiarity with you.

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Let’s cover each of these styles below, and show you some examples of each type, so you can model them for your business.

Authority Creatives 🎤

One of the most effective categories of still image creatives, and my personal favorite category, is authority-based creatives.

****The goal here is to show yourself in a situation that implies authority and suggests that other people look up to you for advice in this specific niche or field.

Some great ways to do this include:

Photos of you with celebrities (ideally candid).
Photos of you speaking to a large audience.