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Welcome to Scaling To $20K Per Day
In this video, I’m going to show you how to scale your ad account to $10K-$20K per day in profitable sales, so that you can generate more sales, dramatically grow your business, make a lot more money and live the life you’ve always wanted.
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You should only use if you have spent at least $10k on ads and you’re seeing a 2X+ upfront cash ROAS and you are projecting at least 5X+ when all of your payment plans come in.
It should feel obvious that you can scale. You’re putting in $1 and getting at least $5-6 back. If in doubt, though, please ask for help in the Skool group and we’ll tell you what to do.
Foreword On Scaling 📙
I want to make something very clear from the outset: whilst I will be teaching some ninja tactics in this module, the real secret to scaling is not a hack or a trick.
It is simply doing the fundamentals extremely well, everywhere, all the time.
You need a great funnel, great copy, a great offer, great fulfillment (meaning low refund rate & high payment plan completion rate) and an excellent sales process.
<aside> <img src="/icons/thought_blue.svg" alt="/icons/thought_blue.svg" width="40px" /> You cannot compensate for a bad business with great ads, but you can run bad ads with an excellent business & do very well. Apple doesn’t need any tricks to sell iPhones.
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Scaling largely comes down to being better than your competition. Your ads have to be better, your funnel has to be better, your offer has to be better, and so on.
The people you see that are slamming ads and making $20k+ per day have simply tested and iterated more than you have and therefore have better funnels, ads & offers than you and have dialled in their business fundamentals better than you have.
What Is Scaling? 📈
Scaling is increasing the inputs in a system and ensuring that the system produces greater total outputs as a result of those increased inputs. ****
In the context of paid ads, this means increasing adspend and getting more profit back out the other end (via paying customers).
In order to do this, you must do the following:
This process can be represented as a flywheel—I call this the Ad Scale Flywheel™.
Essentially, we want to increase our adspend, squeeze as much juice as possible out of our adspend, remove any bottlenecks that are preventing us from continuing to increase our adspend, then repeat. Over and over and over.
Of course, there are natural limits to how far you can scale ads, and a sweet spot where you should stop scaling and focus on other efforts (e.g. new platforms / offers / etc.)—however those limits are likely much, much higher than you think they are.
I know people spending $25-45,000 per day on a single offer. Think bigger.
Increasing Adspend 💰
There are 2 ways to increase your adspend:
Vertical scaling → Increase the budgets on individual campaigns & adsets.
Horizontal scaling → Duplicating ad sets or campaigns with the same or new audiences.
Let’s go deeper into each one and break down how they work, with specific examples & details on how to use them on Facebook ads in particular, so you can scale quickly.
Scaling Vertically ⬆️
As mentioned above, vertical scaling is simply increasing the budget on a campaign or ad set. This is pretty simple—if your campaign or ad set is profitable, you want to increase the budget.
I recommend doubling budgets, waiting 3-4 days and monitoring performance. If the performance is stable, you can increase the budget again.
You can quite easily double or triple the budgets, you don’t need to increase by 20-25% like some people suggest. You can increase them by as much as you want (within reason).
I recommend setting “scaling days” each week (e.g. Tuesdays & Thursdays) and increase the budgets on your best-performing adsets and campaigns. Repeat each week over and over.
The only thing to keep in mind here is that you want to calculate how many calls you and/or your team has capacity to take and not book too many calls. You don’t want to waste adspend.
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Example → You have 2 reps and you’re booking calls for $120 each. Your reps can handle 7 bookings on their calendar per day, around 20 days per month. That’s a total of 280 calls you can handle, so you shouldn’t spend more than $33,600 (you could go as high as $35,000 to be safe if you want to max out capacity).
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The possible outcomes when you increase budgets:
ROAS improves → Continue scaling into the “sweet spot”.
ROAS stays steady → Continue scaling into the “sweet spot”.
ROAS drops → Continue scaling UNLESS you’re PAST the “sweet spot”.
****The sweet spot is the maximum amount you can spend before you max out an audience and diminishing returns prevent you from making additional profit from an adset or campaign.
For example, if you’re spending $5,000/day on a campaign and making $12,000/day back (after payment plans) and you increase spend to $7,000/day but you get $14,000/day back (after payment plans), then you’re getting more customers but you’re not making more profit.
As per the law of diminishing returns, you’ll always find that there’s a level of spend past which: 1) you don’t make any additional profit, and 2) your profits actually start to decrease.
You (usually) want to find the sweet spot where you have the maximum profits with the lowest possible operational load. Not always the case but for your purposes it will be.
<aside> <img src="/icons/thought_pink.svg" alt="/icons/thought_pink.svg" width="40px" /> Important note → don’t be scared to raise budgets, you can always drop them later if it’s not working out. Be aggressive when you’re scaling. To quote one of my favorite marketers, Jason Fladlien, when it gets easy is when you go hard.
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