Launching Campaigns

<aside> <img src="/icons/rocket_blue.svg" alt="/icons/rocket_blue.svg" width="40px" /> Welcome To Launching Campaigns

In this video, we’re going to cover how to launch your campaigns. We’ll show you how to choose what country to target, your initial audiences, how to prepare your ad creatives, check your funnel and then finally launch your campaigns. Let’s get into it.

</aside>

Launch Overview 👨‍🏫

There’s 5 steps you’ll need to take to launch your ads:

Choose a country to target first.
Prepare your initial audiences.
Prepare your ad creatives.
Do a full check of your funnel.
Launch your campaigns.

Let’s go through each one together now, so you can start booking some calls.

Countries 🌍

Usually, you want to start by targeting the country you’re primarily getting clients in right now.

So if your existing clients are primarily in the US, then start out targeting the US. If your clients are primarily in the UK, start out targeting the UK. So on and so forth.

If you have clients from a broad mix of countries right now, I’d recommend simply starting with the US. In my opinion, it’s the best country to run ads to.

If you’re starting fresh with a new offer, it’s really up to you here.

Again, I personally love running ads to the US. **That said, if you’re based in Australia or New Zealand for example it’s going to be **hard to take sales calls with the US initially **(can hire reps later) due to the drastic difference in the timezones.

****So in this case, I’d start with the country you’re from.

Here’s a Geo Tier List, you can use to determine the best countries to target with the most lucrative buyers. You want to start with one country and then you can expand out as we scale.

Don’t start with a Tier 3 country.

Overall, you want to use some common sense here. ****Obviously if your whole course is in German, then don’t be a dumbass and ask the coaches which country you should be targeting.

Initial Audiences 👥

When launching your account, we’ve generally found that the audiences you choose aren’t that important, unless you have a very specific, very targeted B2B / B2Solopreneur audience.

Generally speaking, if a creative is in KPI in one ad set, it’s also going to be ****in KPI in another ad set. It’s much better to concentrate the limited budget to gauge whether the creative works, not the audience. Almost any audience can work.

So we’re going to start with just 3 ad sets in our campaign, each with a different audience, so we keep our budget as concentrated as possible.

Our recommended setup for a B2C offer looks like this:

B2C Campaign (CBO)

Adset 1 → 1% LLA (US) OR 2% LLA (outside US)
Adset 2 → Layered interests audience
Adset 3 → Broad interest audience </aside>

Our recommended setup for a B2B offer looks like this:

B2B Campaign (CBO)

Adset 1 → 1% LLA (US) OR 2% LLA (outside US)
Adset 2 → Another LLA OR a HTI stack
Adset 3 → Layered interests OR a HTI stack </aside>

Let’s cover each of these starting audiences now.

Remember, for B2C offers the audience isn’t that important (as long as it’s a sensible choice) so don’t over think your audience selection, but for B2B / B2Solopreneur offers we’ll spend a bit more time creating 3x targeted audiences.

Lookalike Audiences (B2B & B2C) 👀

As mentioned in ****the previous video, lookalike audiences (LLAs) are one of the best audiences for cold traffic, especially during initial testing.

This is because they people you will hit are similar to the people in the custom audience you use as a source audience. That’s why it’s important to have a really strong source audience to create your LLA audience from.

****In total, we want to pull together 1-2 solid LLA audiences. We’re going to use 1% LLAs in the US and if we’re targeting outside the US, we can do 2%+ to ensure our audience is 1-10M people.

The best data sources are (in order):

Your customer list
Your booked calls list
Your leads list
Your FB/IG following