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Welcome to The Initial Launch Period

In this video, we’re going to cover the process for managing and optimizing your account during the first days and weeks of launch. You’ll see exactly what data you need to keep track of when managing your account and what steps you need to take to optimize performance during the first week. Let’s get started.

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When To Use 📆

After you’ve gone through Launching Campaigns and you’ve launched your campaigns, you want to follow the steps in this video to manage your account over the first 7 days.

In this video, I’m going to give you a decision tree that you can use to make decisions during the first week of launch, to make it as easy as possible to run your account.

Setting Up Your Dashboard 📊

****In order to manage your account effectively, you need to have a clear dashboard setup inside the Facebook ad manager, so you can see your data easily.

Let’s go ahead and do that together now.

Tracking Your Data 📊

You need to track your data like a maniac. You need to be absolutely obsessive about data & tracking. You want to know every single data point like the back of your hand.

You should be tracking the following numbers daily (for the VSL call funnel):

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**Adspend

What it is →** How much you spent on advertising.

Where to get it → Facebook ad manager.

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**Cost Per 1,000 Impressions (CPM)

What it is →** How much Facebook is charging you for 1,000 impressions.

Where to get it → Facebook ad manager.

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**Unique Outbound Clicks

What it is →** How many people clicked off Facebook from your ads to your funnel.

Where to get it → Facebook ad manager.

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**Unique Outbound Clickthrough Rate (CTR)

What it is →** The rate at which people are clicking on your ads.

Where to get it → Facebook ad manager.

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Cost Per Unique Outbound Click (CPC)

What it is → How much you’re paying for someone to click through to your funnel.

Where to get it → Facebook ad manager.

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Opt-Ins

What it is → How many people opted in after hitting your opt-in page.

Where to get it → HYROS data is best.

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Opt-In Conversion Rate (lpCVR)

What it is → The percentage of people who opted-in after hitting your opt-in page.

Where to get it → lpCVR% = (opt-ins / clicks) * 100.

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Cost Per Lead

What it is → The average cost you’re paying to get a lead / opt-in.

Where to get it → CPL = adspend / opt-ins.

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Calls Booked

What it is → How many people booked a call in total from your ads.

Where to get it → HYROS data is best.

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VSL Conversion Rate (vCVR)

What it is → The percentage of people who booked a call after watching your VSL. ****

Where to get it → vCVR% = (booked calls / opt-ins) * 100.

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Cost Per Booked Call (CPBC)

What it is → How much you’re paying on average per booked call.

Where to get it → CPBC = adspend / booked calls

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Show Ups

What it is → How many people actually showed up to their scheduled calls.

Where to get it → Calendly / record manually on tracking sheet.

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Show Rate

What it is → The percentage of people who showed up to their scheduled calls.

Where to get it → Calendly / record manually on tracking sheet.

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Clients Closed

What it is → The total number of new clients that you closed.

Where to get it → Stripe / record manually on tracking sheet.

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Close Rate (CR)

What it is → The percentage of your sales calls that you actually closed.

Where to get it → Close Rate% = (closed calls / calls taken) * 100.

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