<aside> <img src="/icons/sync_blue.svg" alt="/icons/sync_blue.svg" width="40px" /> Welcome to Full Funnel Retargeting.

In this video, I’m going to show you retargeting strategies and retargeting ad scripts, formats and templates **that you can use to drive additional appointments & sales for your business, often at an extremely high **ROAS. Let’s get started.

</aside>

When To Use ⏰

You should use this training when your cold traffic campaigns are profitable.

You should have spent at least $10,000 on ads and you’re getting a 2X+ upfront cash ROAS and ****a 5X+ ROAS when all of your payment plans come in.

You can use this alongside the other optimization & scaling modules.

Until then, just focus on getting your cold traffic campaigns working. Retargeting will give you a 10-20% sprinkle ontop, but cold traffic is the main thing to focus on.

VSL → Top Of Funnel (TOF) 📣

Our first option with the VSL funnel is to retarget anyone who hit our opt-in page but didn’t opt-in and send them back to the opt-in page for a second try.

You can simply use your best-performing cold traffic ads here. You don’t need to spin up completely new ads to set this up.

Let’s jump into the ad manager and I’ll show you how to set these campaigns up.

VSL → Middle Of Funnel (MOF) 📆

Next up, we want to send people who opted-in to the VSL (or webinar) but didn’t book a call back to the VSL page to get them to book a call.

This is an extremely effective strategy that can book you a lot of additional calls at a low price, so I highly recommend testing these ads.

Let’s jump into the ad manager and I’ll show you how to set these campaigns up.

VSL → MOF Ads 📲

The MOF Ads for the VSL funnel are designed to show ads to people who opted-in but either forgot to book or weren’t fully persuaded to book and get them to book a call.

To that end, you run these kind of ads with 2 key objectives:

  1. To remind someone to schedule a call
  2. To persuade someone to schedule a call

So what you should think about is—why would someone have decided NOT to book a call after opting in to my funnel? Here’s a number of reasons that it could be:

  1. They didn’t watch the video or were doing something else
  2. They wanted to book but they forgot or something came up
  3. They were skeptical of the claims you were making
  4. They didn’t see the value of jumping on the call
  5. They felt like a call would take up too much time
  6. They felt like it would be annoying and a hassle
  7. They didn’t want to deal with a high-pressure sales pitch

Below, I’ve outlined how you can script your ads to combat these objections and concerns and push prospects over the edge into scheduling a call.

Hook

<aside> 🪝 “Hey! I saw you were thinking about booking a call but didn’t get around to it… So I’m assuming it’s probably because [objection #1] or maybe [objection #2]…”

</aside>

<aside> 🪝 “Hey what happened? I saw you watched the video breaking down how you can [get X result in Y time using method] but you didn’t book a call…”

</aside>