<aside> <img src="/icons/no-entry_blue.svg" alt="/icons/no-entry_blue.svg" width="40px" /> Welcome to Fixing Disapproved Ads

In this video, we’re going to cover how to deal with disapproved ads. If you’re running into ad disapprovals, watch this video, I’ll show you a quick and easy process you can use to fix your ads, get them approved and start getting leads.

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Ad Disapprovals 🛑

From time to time, your ads will get disapproved.

****If you get an ad disapproved, you simply need to tweak the ad until it gets approved.

First, try appealing the disapproval (instructions here).

If that doesn’t work, try changing the headline and ad copy. Then, if that doesn’t work, move to the actual script in the video and re-shoot the ads.

Please ****review Ad Script Templates for a detailed overview of compliance.

Use the list of compliance tips to make changes to your ads until they get approved.

**Be Creative 🧑‍🎨

Be creative** here. Find ways to make the claim you want to make without directly saying it.

If you’re in a B2B / B2Solopreneur niche, for example, you can say “get more clients” or “scale your business” instead of “increase your income”.

If you’re in a B2C niche, for example, you could say “get in shape” instead of “lose weight” or you could say “earn online” instead of “passive income”.

You simply need to try a few variations.

In the past, we’ve seen people get really stuck here because they’re just not prepared to tweak and test—take responsibility and figure it out. It’s annoying, but there’s no way around it.

The more spend history and compliance history you have on your account, the more relaxed Facebook will be with you too. So over time you can be a touch more aggressive with your ads.

If you have a new account, try to lean on the safe side.

Summary ✍️

• Unfortunately, Facebook isn’t super consistent and applies policy differently all the time.
• Their policies are kept vague intentionally so they can apply them how they see fit.
• If your ads get disapproved, you have to just tweak them until they get approved.
• Remove trigger words and/or try to reword them so you don’t lose the original meaning.
• Be creative and proactive here, just figure it out and have some personal agency.
• Yes, compliance is annoying but it’s a reality of doing business with Facebook & Google.