Introduction To Offers

<aside> <img src="/icons/playback-play-button_purple.svg" alt="/icons/playback-play-button_purple.svg" width="40px" /> Welcome to Introduction To Offers

In this video, we’ll cover why it’s critical to have a great offer. I’ll also show you what we’ll be covering in this section of the program, so you know what’s coming next and how you’ll be building out your offer. Let’s get into it.

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The Importance Of Offers 💯

This section on offers ****is by far the most important training you will go through in this program.

If there’s one thing you should put the most effort into, it’s this—it will fundamentally change your business and make you more money than you could ever dream of.

Here’s why:

1) It’s A Shortcut

There are only two ways to move people to take action and book calls: 1) a great offer, and 2) great copywriting. The better your offer, the less copywriting and persuasive skill you need to book calls and close clients.

Copywriting is a science and art that takes an immense amount of time and effort to master and become great at. Creating a great offer will take 1-2 days of work, while mastering copywriting will take years of regular practice.

****Yet creating a great offer is just as powerful as mastering copywriting. It is a much quicker, easier way to grow your business. Ideally, you want both—but creating a great offer is a huge shortcut to success.

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2) It’s Asymmetric

Creating a great offer is the highest leverage thing you can do in your business—it’s an area where you can put a one-time effort in and get massive profits back out.

Having a great offer will increase clickthrough rates on your ads, it will increase conversion rates in your funnel, it will increase show-up rates to your calls and it will increase close rates on your calls.

It improves everything in your business for a small amount of work (compared to the returns you will get back out). Plus, you only have to do it once… ever.

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Who This Section Is For 🙋

This part of the training should be watched by everyone—even if you’re already seeing success with your current offer with ads and/or organically.

You will learn A LOT from this even if you’re already doing $100k+ per month in your business.

However, this training will be most helpful for the following people:

You’re starting from absolute zero and you’re not sure what to sell
You’re launching a new offer or business and don’t know which direction to go in
You have significant expertise or knowledge but not sure what offer to create
You have a vague offer without a clear end result that you deliver
You work with a broad range of clients and you’re not sure who to focus on
All of your clients come from organic and you can’t get paid ads to work
Your fulfillment is unscalable and you’re struggling to keep up operationally

What We’ll Cover ✅

This section of the program will go into offer creation for consulting and info product offers specifically on a level that I guarantee you’ve never seen before.

I’ve seen everything out there on the market—I’ve bought all of the programs that exist and it’s not even a comparison. This is so much better that it’s hardly even recognizable that we’re both talking about offer creation.

We’re going to cover the following topics: