<aside> <img src="/icons/user_purple.svg" alt="/icons/user_purple.svg" width="40px" /> Welcome to Avatar Profile

In this video, we’ll help you build an Avatar Profile. We’re going to get a deep understanding of what makes our market tick. By the end of this video, you’ll reveal your market’s deepest desires and know exactly how to persuade them to book a call and sign up for your program. Let’s get into it.

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Knowing Your Customer 👤

The single most important thing in business is understanding your customer and knowing with extreme clarity what he or she wants.

You must know their deepest desires; what they truly want at their core. You should understand them even better than they understand themselves.

This is absolutely critical.

If you don’t understand your customer you’ll never be able to:

• Create an offer that they actually want
• Write copy that resonates with them
• Create ads or VSLs that resonate with them
• Create a sales script that resonates with them

However, once you understand your customer you can:

• Speak to them in their unique language
• Call out very specific problems they’re dealing with
• Call out hidden desires that they have
• Call out failed solutions they’ve tried before
• Show them that you can get them what they want
• Show them that you can solve their biggest problems

When you know the prospect deeply, they will feel like you’re reading their mind in your copy and they will feel compelled to book a call and buy your product.

People will also buy from you simply because you understand their problem.

This is incredibly powerful. If you understand the prospect’s problem better than any of your competitors, your ads, funnels and sales calls will be much more effective than theirs.

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For example → One of our clients is a hypnotherapist who has a low-ticket offer ($29.95/month). On our sales call, I showed him that I understood the challenges of this (churn, CAC:LTV ratio, inability to scale, etc) and explained why he needed a high-ticket offer. He said he bought from me because he felt that I understood his situation.

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Sharpening Pain 🗡

Remember, the reason people buy is to resolve emotional tension. If you’re able to sharpen and intensify their pain they are much more likely to buy your program.

Again, in order to do this, you must intimately understand your prospect. The more specific you can be, the better. You want to find frustrations and pain points that are so specific and unique that they can only apply to your prospect.

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For example → I know that many coaches are frustrated because they have superior IP and content to their competitors but their competitors are making more money than them. This is such a detailed, specific pain point that can only really apply to coaches & course creators. When I put it in my copy, it will resonate very strongly.

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