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Welcome to Competitor Profile
In this video, we’ll cover how to build a Competitor Profile. We’re going to get a clear understanding of how our competitors are positioning themselves in the market, so that we can be different and have a compelling sales argument. Let’s get into it.
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Competitor Profile 🤼
In this video, we’re going to build a competitor profile.
The reason this is so important is because we need to differentiate ourselves from the competition. To do that, we need to know what claims, promises and positioning our competitors are using, so we can do something different.
This is how we will stand out, ****be unique and build a compelling argument as to why the prospect should buy from us and not our competitors. Let’s get started.
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WARNING → Competitor research tells us what NOT to say. You do not want to copycat your competitors and make your marketing the same as theirs. This is the exact OPPOSITE of what you want to do. Your goal is to be different. Categorization is death.
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Competitor Worksheet 📑
We’ve created a Competitor Worksheet that you can download below 👇
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Competitor Profile Worksheet
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In this document, we’re going to build out a detailed profile of your competitors, making it 1,000x easier to create an offer that differentiates you from ****the competition.
Here’s how to use this document:
We’re going to review this document right now together and I’m going to explain each step and show you specific examples of how I would research a market. Let’s get into it.
Summary ✍️