<aside> <img src="/icons/chart-area_red.svg" alt="/icons/chart-area_red.svg" width="40px" /> Welcome to Scaling To $15K Per Day
In this video, I’m going to show you how to scale your ad account to $5K-$15K per day in profitable sales, so that you can generate more sales, dramatically grow your business, make a lot more money and live the life you’ve always wanted.
</aside>
Resources 📕
Foreword On Scaling 📙
I want to make something very clear from the outset: whilst I will be teaching some ninja tactics in this module, the real secret to scaling is not a hack or a trick.
It is simply doing the fundamentals extremely well, everywhere, all the time.
You need a great funnel, great copy, a great offer, great fulfillment (meaning low refund rate & high payment plan completion rate) and an excellent sales process.
<aside> <img src="/icons/thought_blue.svg" alt="/icons/thought_blue.svg" width="40px" /> You cannot compensate for a bad business with great ads, but you can run bad ads with an excellent business & do very well. Apple doesn’t need any tricks to sell iPhones.
</aside>
Scaling largely comes down to being better than your competition. Your ads have to be better, your funnel has to be better, your offer has to be better, and so on.
The people you see that are slamming ads and making $20k+ per day have simply tested and iterated more than you have and therefore have better funnels, ads & offers than you and have dialled in their business fundamentals better than you have.
When To Use This Module ⏰
You should only use this module when your North Star Metric metric (cash ROI) is in KPI or close enough to KPI that you can scale comfortably.
If your North Star Metric is out of KPI, go back to KPIs & Optimization and work on your minor metrics until you’re hitting KPI and then you can come back here to scale.
It should feel obvious that you can scale. You’re putting in $1 and getting like $7-8 back. If in doubt, though, please ask for help in the Skool group and we’ll tell you what to do.
What Is Scaling? 📈
Scaling is increasing the inputs in a system and ensuring that the system produces greater total outputs as a result of those increased inputs. ****
In the context of paid ads, this means increasing adspend and getting more profit back out the other end (via paying customers).
In order to do this, you must do the following:
This process can be represented as a flywheel—I call this the Ad Scale Flywheel™.
Essentially, we want to increase our adspend, squeeze as much juice as possible out of our adspend, remove any bottlenecks that are preventing us from continuing to increase our adspend, then repeat. Over and over and over.
Of course, there are natural limits to how far you can scale ads, and a sweet spot where you should stop scaling and focus on other efforts (e.g. new platforms / offers / etc.)—however those limits are likely much, much higher than you think they are.
I know people spending $25-45,000 per day on a single offer. Think bigger.
Increasing Adspend 💰
There are 2 ways to increase your adspend:
Vertical scaling → Increase the budgets on individual campaigns
Horizontal scaling → Adding new campaigns with different audiences
Let’s go deeper into each one and break down how they work, with specific examples & details on how to use them on Google ads in particular, so you can scale quickly.
Scaling Vertically ⬆️
As mentioned above, vertical scaling is simply increasing the budget on a campaign. This is pretty simple—if your campaign is profitable, you want to increase the budget.
I recommend doing 50% increases in budget, waiting 5-7 days and monitoring performance. If the performance is stable, you can increase the budget again.
Set a “scaling day” each week (e.g. Wednesdays) and increase the budgets on your best-performing campaigns by 50%. Repeat each week over and over.
The possible outcomes when you increase budgets: