<aside> <img src="/icons/drafts_green.svg" alt="/icons/drafts_green.svg" width="40px" /> Welcome To VSL Script (B2C)
In this video, we’re going to break down the VSL script for B2C offers. I’ll show you how it differs from the B2B script and how to write it for your business, so you can start booking more calls and getting more clients.
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Prelude 💭
If you haven’t, please go ahead and watch the B2B VSL script video.
You won’t be using that script, but you’ll be using a slight variation on it. Plus, it covers a lot of really important points on the mechanics of the VSL that you need to be aware of.
So if you haven’t seen that—please watch it now.
Script Breakdown 📑
The script below is the ideal script for B2C offers. We’ll go through it together now and break down the components of the script and how to fill it in successfully to make it as effective as possible for your offer.
Once that’s done, we’ll get it submitted to our coaches, who will finalize it and clean it up for you, so you can set it live and start getting appointments and clients.
<aside> ✍️ If you're [in situation] and want [big desire], then listen up.
We will help you [get outcome] in [short time frame] guaranteed or we [risk reversal]. Meaning, if in the next [timeframe], we don't help you [get outcome], then [risk reversal]. And the best part is, our [name of system] doesn’t require [things you hate]—in fact, we do the complete opposite. And we actually use a method you’ve probably never seen or heard of before, which I’ll talk about in a minute.
And the best part is—it actually works. Look at this.
[Client name], [brief description of client], went from [starting point] to [success outcome] in [time frame] working with us. [Client name] went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
[Client name], [brief description of client], went from [starting point] to [success outcome] in [time frame] working with us. [Client name] went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
And again, we're not going to try and hard sell you on joining us. Because ultimately, if we can't get you results, then [risk reversal]. So we're only taking on people we know we can actually help.
Now, if you want to know more details about how this [system name] works, in the next 90 seconds, I'm going to give you a full inside look into how we're able to take everyday [market] and help them [get result], without [objections] so they can [benefit] and [benefit of the benefit].
Look, here’s the truth. Anyone can [get desired outcome] if they know how. So why isn’t everyone doing it? Why are you still struggling with [problem]? I want to tell you right now, it’s not your fault. It’s because of one big lie that gurus in the industry are telling you.
See, you’ve been told that in order to [get outcome] you have to [state the 1st big lie], [2nd big lie] and [third big lie]. But there’s a big problem with that, which is [explain a logical reason why this doesn’t work]. And ultimately, this means that you end up with [problem], which leads to [consequence of the problem] and [ultimate consequence of that problem].
This is the sad reality for 99 percent of people who try to [get outcome]. And I don't wish the same fate for you. So what do you need? You need a system. One system that is easy to use, that you can spend [small daily commitment] on to [get outcome]—even if you [common objection #1] and [common objection #2].
So here at [CompanyName], we teach our clients the simplest, easiest way to [get outcome] without [thing #1 you hate], [thing #2 you hate] and [thing #3 you hate]. It’s called the [name of system]. It’s battle-tested with [number of clients].
And here’s how it works. Instead of [doing what everyone else is] we simply [do the opposite of what everyone else is doing OR do something very different]. And what we do next is [explain how it works].
Now the reason this works so well is because [explain why it’s so effective]. And so what happens is [you get micro benefit] and then [you get bigger result] and then you [get the ultimate result they’re looking for]. Make sense?
And that’s why we get such consistent, predictable results for our clients. Like [Client name], [brief description of client], who went from [starting point] to [success outcome] in [time frame] working with us. Or [Client name] who went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
Or [Client name], [brief description of client], who went from [starting point] to [success outcome] in [time frame] working with us. Or [Client name] who went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
And again, if you work with us and you don't see these results for yourself, then [risk reversal]. If this sounds interesting and you finally want to [get desired result] and [experience big benefits in your life], then click the link below this video schedule a call with myself and my team.
And again, we're not going to be incentivized to hard sell you or push you to do something that you don't want to do because at the end of the day, if we can't get your results, then [risk reversal]. So click the link below, schedule a call with myself and my team and I cannot wait to make you our next success story.
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Summary ✍️