<aside> <img src="/icons/script_green.svg" alt="/icons/script_green.svg" width="40px" /> Welcome To VSL Script (B2B)
In this video, we’re going to break down the VSL script that we’ll use to write your VSL. I’ll break down each step of the VSL script and provide you with a plug & play template you can use to write your VSL. Let’s get into it.
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The Script 📝
Below is the script that we’re going to be using for the VSL video. Below, I’ve provided an example VSL script with a breakdown on how it works.
Important → This is the B2B and B2Solopreneur script! Do not use this if you’re B2C.
Example #1 → My VSL (HSL)
**Example #2 → Client Control Variation
Template 📋**
<aside> ✍️ [Target Market]—we’ll [get you a specific big result] in [timeframe] using [method] or [risk reversal]!
Basically, our company will guarantee you three key results.
#1 – We’ll [get you first micro-result along the way to the big result]…
****Our [mechanism] has [credibility]. ****Which is why it will [get you superior outcome]. So if you want [outcome], ****we’ll give you [solution] so you can [benefit] and ultimately [benefit of that benefit].
****#2 – We’ll [get you second micro-result along the way to the big result]…
****Our [mechanism] has [credibility]. ****Which is why it will [get you superior outcome]. So if you want [outcome], ****we’ll give you [solution] so you can [benefit] and ultimately [benefit of that benefit].
#3 — And finally, we’ll [get you third micro-result along the way to the big result]…
People tell me all the time they want [big desire] but they [experience problem]—guarantee that we’ll [solve problem] using [mechanism] and get you [outcome].
****And again—we guarantee those results. So if you don’t [get outcome] in [timeframe] then [risk reversal]. Now obviously, you have to hold up your end of the agreement to qualify for the guarantee. More on that later.
Now you’re probably wondering, how can he/she even do that? And the reason is, because we get results. We’ve helped [target market] [achieve result] over and over and over again consistently and predictably…
[Client name], [brief description of client], went from [starting point] to [success outcome] in [time frame] working with us.
[Client name] went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
[Client name], [brief description of client], went from [starting point] to [success outcome] in [time frame] working with us.
[Client name] went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
So if that’s all you need to hear and you want to speak with my team, book a call below and we’ll demo with you how this works. And we have no incentive to sell you on anything because again, if it doesn’t work, [risk reversal].
Now, if you want to know WHY this works so well, let me show you.
The second reason is [reason].
See, when most people [try to solve problem] they make [mistake] which leads to [problem] and ultimately [big problem].
Instead, we [take opposite or alternative approach] which leads to [micro-outcome] and ultimately makes it easy to [big outcome], because [reason why].
The reason this works so well is because [proof or credibility]. See, because [credibility] we [have unique advantage]—resulting in [benefit for prospect].
Make sense?
The second reason is [reason].
See, when most people [try to solve problem] they make [mistake] which leads to [problem] and ultimately [big problem].
Instead, we [take opposite or alternative approach] which leads to [micro-outcome] and ultimately makes it easy to [big outcome], because [reason why].
The reason this works so well is because [proof or credibility]. See, because [credibility] we [have unique advantage]—resulting in [benefit for prospect].
Imagine for a second if you never had to worry about [problem] again. Imagine if you woke up in the morning and [future pacing]… and instead of [pain point] you simply experienced [desired outcome]…
****How would that feel? Pretty good, right?
And again, this isn’t just a pipe dream. This is a reality for many of our clients.
[Client name], [brief description of client], went from [starting point] to [success outcome] in [time frame] working with us.
[Client name] went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
[Client name], [brief description of client], went from [starting point] to [success outcome] in [time frame] working with us.
[Client name] went from [starting point] to [success outcome] in [time frame] and is now [ongoing success outcome].
Which is why we’re able to put our money where our mouth is and guarantee you such strong results. So again, if you work with us and you don’t [achieve specific outcome] in [timeframe]—we’ll [risk reversal].
If you want to get a live demo of this, go below this video and schedule a call right now and our team will walk you through everything that you need to see, step-by-step. So again, this has been [name]—and thanks for watching.
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Summary ✍️