<aside> <img src="/icons/preview_green.svg" alt="/icons/preview_green.svg" width="40px" /> Welcome to VSL Call Funnel
In this video, we’ll cover what a VSL call funnel is and give you an overview of the pages in the funnel so that you know what’s coming next. Let’s get started.
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What Is A VSL Call Funnel?
A VSL Call Funnel is a structured series of landing pages designed to persuade the prospect to book a call using a video sales letter (VSL).
This funnel consists of four main pages, which I’ll explain below.
1. Opt-In Page 🙋♂️
The first page in the funnel is the opt-in page. This page includes a headline, a sub-headline, and a picture of you or screenshot of your VSL. The goal is to get the person to opt-in.
Example → https://go.hyperscalelabs.com/opt-in-example
2. VSL Page 🎥
Once prospects submit their information, they are directed to a thank you page containing an embedded video—this is your VSL.
The VSL is there to persuade prospects to schedule a call. Below the video, there is a button that directs them to the calendar page.
Example → https://go.hyperscalelabs.com/vsl-example
As you know, we’re going to script the VSL for you. You can expect the VSL to be anywhere from 10 to 20 minutes in length.
3. Calendar Page 📆
On the calendar page, prospects can schedule a call and answer a series of questions about their situation. These questions provide you with background information before the call.
A common question I get is whether or not to include strong qualifying questions to filter out prospects who might not be a good fit.
The answer is no (at least not initially).
This approach should only be used when you have more calls than you or your sales team can handle—until then you should be taking ALL the booked calls and gathering data.
Why? People sometimes provide information that doesn’t fully reflect their financial situation.
For example, we had a stay-at-home mom recently sign up for a call. She indicated an income of $0 to $1k a month. We could have canceled that call, assuming she couldn't afford our program.
However, it turned out her husband was making $4 million a year, meaning she had plenty of financial resources to invest in our program.
Over-qualifying will lead to missing out on prospects who are actually a perfect fit, even if their form responses suggest otherwise. It’s essential to take every call without assumptions, regardless of the information provided (at least initially).
Example → https://go.hyperscalelabs.com/schedule-example
4. Success Page ✅
After booking a call, prospects are redirected to a pre-call preparation page. This page includes a video that provides instructions on what to do before the call.
Below the video, you should list testimonials, case studies, and client results to build additional trust and pre-sell the prospect before the call.
The goal here is to handle as many objections as possible before the actual conversation.
In addition to the funnel pages, it’s crucial to have a few follow-up emails that direct people back to the VSL or encourage them to book a call if they haven’t already. Later in the training, we'll cover how to create this email sequence in both the direct and indirect VSL sections.
Example → https://go.hyperscalelabs.com/success-example
Objective 🎯
The primary objective of this funnel is to get someone to book a call in your calendar and show up to the call, with some level of buying intent.
They should have a clear understanding of what you can do for them, that you have been getting other people results and that you have a unique methodology to get them results.
You should have also started to dial up the desire or pain associated with your offer or solution.
During the sales call, your job is to continue building the pain, increasing their desire for your solution, and reinforcing their belief that your offer is exactly what they need right now.
You’ll then present your offer and close them into your program.
Summary ✍️