Below is the camera gear I either use or recommend for recording ads. Do NOT buy everything in this list. There are multiple options for different budgets here. Make sure you watch Filming YouTube Ads because I explain everything in detail in that video.

Keep in mind, you don’t need all of this equipment to create ads. In the video referred to above, I explain what’s absolutely essential and what’s “nice to have”. You can acquire these items over time, too—you don’t have to get them all at once.

Note: the categories are listed in the order in which you should prioritize your purchases.

<aside> 🦜 Teleprompter

</aside>

Glide Gear TMP100

Glide Gear TMP100 Adjustable iPad/ Tablet/ Smartphone Teleprompter Beam Splitter 70/30 Glass w/ Carry Case No Plastic All Metal / No Assembly Required

<aside> 💡 Lighting

</aside>

SmallRig RC 120

SmallRig RC 120B 120W Bi-Color Cob Video Light 52800Lux@1m 2700K-6500K On-Board and SmallGoGo App Control, TLCI 96+ CRI 95+,9 Lighting Effects Support AC Adapter & 14.4V/26V V-Mount Battery-3471

SmallRig Parabolic Softbox

SMALLRIG Parabolic Softbox Quick Release, Parabolic Softbox, Compatible with SmallRig RC 120D/RC 120B/RC 220D/RC220B and Other Bowens Mount Light (33.5inch/85cm)-3586

SmallRig Light Stand

SMALLRIG Photography Light Stand 110"/9.2ft/280cm, Air-Cushioned Aluminum Photo Video Tripod Stand with 1/4" Screw for Softbox, Studio Light, Reflector and Ring Light, Max Load 8kg, RA-S280-3736

<aside> 🎙️ Microphone

</aside>

Shure SM7B

Shure SM7B Dynamic Vocal Microphone