<aside> <img src="/icons/drafts_red.svg" alt="/icons/drafts_red.svg" width="40px" /> Welcome to Scripting YouTube Ads

It’s time for the fun part. In this video, we’re going to talk about scripting your YouTube ads. I’m going to give you my 7-step YouTube ad script that made me $2.2MM in sales, so that you can copy & paste it into your business and profit quickly.

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Resources 📁

• Script Builder Worksheet™
• Creative Register™
• Vidtao

Recommended Reading 📕

• Take Their Money by Kyle Milligan
• Breakthrough Advertising by Eugene Schwartz
• Great Leads by Michael Masterson & John Forde

On Scripting ✍️ 📸

At times, people ask me if they should script their ads out word for word, or just have bullets in front of them and “free flow” it. I would strongly **recommend scripting your ads word for word and recording it with a teleprompter (we’ll show you how to do this in Filming YouTube Ads).

The reason for this is because you can be a lot more precise. Minor details and specific words matter. You’ll want to think through your wording first and get it very tight (with help from my team & coaches).

Then, you want to record the exact words **that you came up with and that we arrived at together. If you do this, you’re 10-20 times more likely to succeed.

The Skip Button ⏭

YouTube has a “skip” button that shows up after 5 seconds.

For this reason, we want to clearly state our hook in the first 5 seconds of the video to: 1) repel anyone that we don’t want to speak to, and 2) ****grab **the attention of our target market.

For this reason, we do NOT want to have weird shit that doesn’t make sense and is just there to grab attention, because we don’t want the wrong people watching our video.