<aside> <img src="/icons/checklist_purple.svg" alt="/icons/checklist_purple.svg" width="40px" /> Welcome to Scalable Deliverables
In this video, we’ll cover how to create the deliverables for your program (what your customer will actually get). If you already have set deliverables, this video is still very important—you’ll learn how to refine your deliverables and make them more scalable.
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Deliverables Explained 📋
Your deliverables are what you will actually be providing to your customers—the things they will be getting (i.e. the components of your product or service).
****You always want to build your deliverables around your promise not the other way around. Never build your promise around your deliverables.
Why? You want to promise the market the outcome that THEY want and then figure out how to deliver it—not simply pull together a product and then slap a promise onto it.
This results in a weak promise that’s tied to what you created not what the market wants.
Hard Product, Easy Business 💯
If your product is hard to build then you will have an easy business to run.
Here’s what I mean by that—building a scalable product that consistently delivers a huge result for your customers is very difficult to do. You are paid in direct proportion to the difficulty of the problem you solve.
If you can do that, though, then selling the product will be easy.
Look at Tesla, for example. They have no advertising department, all they do is build great products and then let the rest happen by itself.
I’m not saying don’t advertise. The info-marketing business model requires advertising. However, the general principle still applies. If you have:
Then your sales process will be much easier. This is why you want to build your deliverables around your promise, not the other way around.
You want to be thinking like this: “what result do my customers want?” OR “what problem do my customers want solved?” and then think: “what do I need to create to get them that result?”
Scalable Deliverables 📈
It is critical that your deliverables are scalable—meaning that you can easily onboard a large volume of new clients without things breaking completely.
Questions to ask yourself:
Where possible, you want to minimize operational complexity and cut out services that can only be used or enjoyed by one person at a time.
In economics terms, you want deliverables that have a low marginal cost of replication, which means deliverables where you apply a one-time effort or cost to create something that can be enjoyed be a large group of your customers.
Tier 1 Deliverables 🥇
Below is a list of Tier 1 deliverables.
****These are deliverables that require a one-time effort to create and can be used by a large volume of people (i.e. they have a low marginal cost of replication).
Video training → This is what you’re watching now; detailed instructional videos.
Templates / checklists → Worksheets, guides, templates, etc. that make tasks easier.
Pre-made assets → Assets that your customers can use out of the box with no editing.
Software / Apps → Apps and softwares that help your customers get results.
Tier 2 Deliverables 🥈
Below is a list of Tier 2 deliverables.
These are deliverables that require ongoing effort to deliver but can be used by a moderate or large volume of people (i.e. they have a moderate marginal cost of replication).
Community group → A private community where students can get coaching & support.
Group Q&A calls → These are group coaching calls (zoom webinars) where students get help.
Sourcing & research → This is useful resources that are mass-sourced (ex: Sales Reps).