<aside> <img src="/icons/library_green.svg" alt="/icons/library_green.svg" width="40px" /> Welcome to Funnel Foundations

In this video, we’re going to cover the core foundations of funnels. I’ll show you the mistakes people make when building funnels, what you actually should be doing when building a funnel and how to ensure that you have the most success possible.

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The Big Mistakes 🙅‍♂️

There are 3 main mistakes that most people make when building funnels:

1. They blindly copy & paste someone else’s funnel.
2. They make the funnel as complex as humanly possible.
3. They’re constantly jumping from funnel to funnel.

In order to be successful you need to do the complete opposite of this. The most successful funnels I’ve built and that I’ve seen in the market are ****simple, boring & efficient.

They’re not a Manychat funnel that has 67 automations with an AI butler who serves the prospect dinner—they’re simple funnels (webinar/VSL/etc) that have been executed well.

The best funnels I’ve built and seen are:

1. Designed for the psychology of a specific person / market.
2. Extremely simple funnels with limited complexity.
3. Hyper-optimized via 1,000+ hours of relentless testing.

The Real Question 🤔

I want you to take a second to think about a question:

<aside> <img src="/icons/thought-dialogue_blue.svg" alt="/icons/thought-dialogue_blue.svg" width="40px" /> Why do you even have a funnel?

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Really think about this question for a second. ** If you go into the supermarket and you buy eggs, or you buy protein powder from Amazon, there’s no VSL, no webinar, no funnel, no sales call—why?

The reason is because when you buy these products you’re already in a “buying state” meaning you already have all of the beliefs necessary to buy the product.

If we could run an ad that said “click here and buy my course for $8,000” we would do that, but we can’t because the prospect isn’t in the buying pocket yet—you need to build those beliefs. ****

Examples:

• I bought liposomal Vitamin C from Amazon
• I bought a key light from Amazon for YouTube videos

I didn’t watch a sales video from the brand on either of these. For the key light, I watched some YouTube videos from influencers to find the best option for me.

I already knew I had a problem, the problem was painful enough to solve for $300, I knew I wanted a specific type of solution, I just did some quick comparisons on the best option.

The customer needs to believe, consciously or subconsciously, that:

1. They have a problem;
2. They want the end result of solving the problem;