Updates in progress (done by 7 March 2025)
<aside> <img src="/icons/drafts_green.svg" alt="/icons/drafts_green.svg" width="40px" /> Welcome to Funnel Copywriting
In this video, we’re going to cover how to write the copy for your VSL funnel. You’ll see a high-level overview of the funnel, how to write a killer opt-in page and how to build a great post booking TY page. Let’s get started.
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Building Your Funnel 🔨
Now that we’ve covered the tech setup of the funnel (importing templates, publishing pages, etc), we’re going to cover the copywriting principles behind the funnel.
We’re going to specifically cover the following:
Let’s jump into ClickFunnels and I’ll show you how to write the copy in your funnel.
Headline Complex 📰
The headline complex is the topmost section of your opt-in page.
It consists of 3 parts:
The diagram below shows you each of these sections.
The strength of your headline complex will have the biggest impact on the conversion rate of the page, so it’s important to write a strong headline.
Let’s go through how to write each section of the headline complex now.
Pre-Headline ✍️
First, your pre-headline should essentially call out your target market. You want to be specific enough here that your market can identify that the training is for them.
You can also use this section to disqualify anyone that’s not the right fit for your program.
So hypothetically, we could say: “Coaches, Consultants & Course Sellers Over $10,000/Month” if we wanted to screen out anyone below that revenue level. This is more relevant for B2B offers.
Be careful screening too hard here. If you try to go too narrow, you’re going to reduce your conversion rate significantly. Just clearly state a description of your avatar.
Here’s a few templates you can use to write the pre-headline: