<aside> <img src="/icons/arrow-up_red.svg" alt="/icons/arrow-up_red.svg" width="40px" /> Welcome to Editing & Uploading Ads

In this video, we’re going to cover how to edit your YouTube ads. You’ll see how to turn raw video footage into final YouTube ads, and insights on important topics like how to hire a video editor, what instructions to give your editor and how to upload the videos to YouTube when they’re done.

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Resources 📕

A Word Of Warning ⚠️

At first, focus more on testing a lot of angles and less on how the videos look.

****Testing ads is primarily a copywriting exercise and NOT a video editing or design exercise. You can scale plain, ugly ads with minimal editing to $10k+ a day in profitable spend.

Obviously, use common sense here.

Don’t create ads where you’re sitting in a dimly lit room wearing a chicken costume with crackly audio. Just make the ad clear & presentable so that it feels trustable & doesn’t look like a scam.

As long as:

  1. Your lighting is good;
  2. Your audio is clear; and
  3. You look like a normal human…

Then you’re good to go.

<aside> <img src="/icons/megaphone_orange.svg" alt="/icons/megaphone_orange.svg" width="40px" /> This ad I ran is the perfect example. It’s clear, easy to hear and the lighting is good. However, there’s no special editing, music or b-roll. We spent $200k+ on this ad 👇

https://www.youtube.com/watch?v=X-wEWPtHIBE

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If you really want to make your ads high or medium production, and the look of the ads is very important to you, feel free to—but don’t spend too much time on it.

Remember, most ads won’t work anyway. You don’t want to spend 20+ hours polishing up the perfect ad, just to spend $50 on it just to have it bomb. It’s a waste of time.

This is why I like to test messaging first with lower production ads and test higher-production versions of winning ads later. It’s a more efficient use of your time.

Video Editors 🎬 🧑🏻‍💻

****When hiring or looking for a video editor, you have three main options:

  1. Edit the ads yourself;
  2. Low-cost editor in the Philippines; or
  3. Higher-quality editor in the West.

At first, I would suggest either DIY or an editor from the Philippines.

You only need minimal editing, so it’s not an issue. Once you start scaling and you have a formula that works, invest in a more expensive, more skilled editor from the West (or Eastern Europe).

Then you can test some more polished, professional ads with b-roll and music.

Here’s a job post you can use to find an editor: